hello!
I’m Nick Ross, a designer with over ten years’ experience specializing in wayfinding, access and inclusion, and user experience design for the built environment.
I approach my work with a highly user-centered design ethos, believing that a bottom-up, evidence-based approach informed by direct user testing and feedback can often lead to more navigable and usable spaces and experiences.
My work is rooted in inclusive design praxis, and my goal is always to design spaces and systems that the widest group of people can successfully and independently use and navigate, regardless of their background, native language, or ability.
I combine this passion for justice-based equity work with my years of technical knowledge and expertise in wayfinding and accessibility, helping to lead conversations and efforts to enhance traditional design approaches, innovating tried-and-true best practices with strategies gleaned from direct user engagement and emerging technologies to design holistically inclusive and highly-usable wayfinding information systems and user experiences.
Since 2022 I’ve been a Certified Professional in Accessibility Core Competencies (CPACC), demonstrating cross-disciplinary proficiency and conceptual and technical knowledge around disability, accessibility and universal design, and accessibility-related standards, laws, and management strategies.